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All You Need To Know About Music Event Management

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Advertising

Advertising

You've got the venue booked, band booked, merchandise and refreshments ordered, tickets printed and staff booked.  What else could there be to organise?

You need people to buy the tickets to see your band! 

You need to make a profit and to do this you need to advertise.  If you advertise in the correct way lots of people will hear about your event. However, if you advertise incorrectly you could be wasting your money.

There are many ways to advertise effectively for example: TV adverts, radio adverts, flyers, posters, mailings and word of mouth.  Each of these are effective but the costs differ dramatically.  Here are somme prices to get you started:

Advert in the local paper £235
TV advert £4500
Glossy leaflet for all local schools £170
Web page advert £1500
Local radio advert £200

You must remember that however you advertise you must state how and where tickets for the event can be purchased.  Don't forget to include the price.